The promoters behind Irregular Music had approached me to create an image for their new night at Ruby Rabbit called “Blurrr”. The above are examples of both the vertical and horizontal versions of the weekly promo. The horizontal ran as a half page mono in Brag each week and the horizontal was posted around the net and in the club. The work turned out to be a successful endeavour in creating simple branding within the cofines of black and white.
The logo was turned into a light box that hung in the club.